Enhance Your Win‑Loss Strategy with Competitive Intelligence

Combining Clear Win-Loss with Clear Competitive Intelligence is a game changer. Our methodology is primary research first, supported by secondary research, to create an insights framework filled with first-party intelligence you can't find elsewhere.

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Benefits

Win-loss and competitive intelligence go hand in hand

 Direct feedback from prospects provides real-world insights into customer decision-making, while competitive intelligence offers strategic context on the companies you sell against.
Together, these programs ensure you stay agile and responsive to market changes, continuously refining your approach to win more.

Enhance decision making

Leverage your competitor's customers feedback for a roadmap to their weaknesses.

Better understand your competitors

Insights directly from in-market sources allows you to stay one step ahead of your competition's public domain intel.

Improve competitive positioning

Tailor messaging and positioning to set yourself apart and better appeal to your target customer.

Accelerate product innovation

Guide product development efforts by identifying gaps in the market.

How it Works

Expect more from competitive intelligence

Set goals and direction

We'll work with you to understand your goals, your product, and your market. Then, we'll determine the key intelligence topics and questions you have, and design the research program to fit your unique needs.

1

Primary research first

We believe that the most valuable insights come directly from the source. Through direct-sourced conversations with knowledgeable individuals in market, we'll gather firsthand information on your competitors.

2

Secondary research belongs second

Secondary research clearly has a place as an augmentation to the information gathered through primary research. We will research and continuously monitor the competitive marketplace so you aren't caught off guard.

3

Put intelligence to work

Our program includes the creation and continuous updates of a library where you can access company profiles and competitive battlecards and can keep track of your competitor's strategic moves and updates.

4

An integrated approach for maximum impact

This isn’t reactive information gathering, it’s proactive intelligence. We will help you see around corners, identify competitive weaknesses in your go-to-market strategy, and help you adjust to win more deals.

More accurate & up-to-date

Our competitive intelligence library is continuously updated using primary and secondary sources, ensuring you always have access to the latest insights and strategic information.

Actionable intelligence only

We don't just provide data; we deliver actionable intelligence from tricky-to-reach sources that you can immediately apply to your strategic planning, marketing, and sales efforts.

An expert with every program

We either have an in-house subject matter expert or retain an expert at our own expense to ensure our insights always take in the context of your industry.

case study

Learn how we identified new market opportunities for FOLX

Case Study Cover Photo
THE CLEAR DIFFERENCE

Turn insights into action

At Clear, we believe in the power of executive-level analysis and actionable insights. We don’t just summarize information; we work to identify the GTM issues facing your business, their implications, and provide the strategic and tactical support you need to take action.

Win more with Clear

Learn how you can combine win/loss data with competitive strategic context to be ready for every go-to-market situation.