Clear GTM for Investors
Sponsors and growth investors need more than opinions, they need market-validated truth. Clear Go-To-Market provides first-party GTM diagnostics and intelligence to investors and investor-backed businesses from initial due diligence through to exit.
By aligning investors and operators around customer-validated insights, we create the competitive edge that AI and secondary research alone can't replicate.
We support investors and investor backed businesses in shaping and delivering growth strategies across the investment lifecycle
Pre-Deal Due Diligence
We validate growth assumptions and GTM execution, to identify revenue risks and upside opportunities, giving investors the confidence to transact with conviction in the growth story
Post-Acquisition GTM Acceleration
We diagnose and prioritize the highest-impact commercial levers to accelerate revenue growth post-acquisition, translating insights into execution ready value creation plans
Ongoing Intelligence
We provide continuous commercial insight to ensure management and sponsors maintain visibility on GTM performance, emerging risks and evolving growth opportunities
Pre-Exit Positioning
We help management teams and sponsors crystalize a compelling, evidence-backed GTM equity story, anticipating buyer scrutiny and maximizing valuation at exit
Our core capabilities
Clear GTM delivers targeted intelligence across the critical areas that drive portfolio value, from validating competitive positioning to unlocking revenue growth opportunities.
Market Validation & Sizing
We quantify addressable market opportunity and validate growth assumptions through analysis of customer demand, segment dynamics and competitive intensity. We assess the credibility of revenue projections and identify white space opportunities that support your growth strategy.
Competitive Positioning and Differentiation
We determine true competitive standing through direct buyer feedback and systematic competitor benchmarking, identifying where the business genuinely wins, where differentiation is vulnerable, and which positioning adjustments will strenghten competitive advantage.
Win/Loss Intelligence
We surface the real drivers of deal outcomes through structured buyer interviews that cut through internal narratives. We identify patterns in sales effectiveness and competitive vulnerabilities, then translate findings into actionable sales improvements.
Customer Acquisition & Retention
We analyze unit economics, funnel efficiency, and cohort performance to pinpoint revenue leakage at each stage of the customer lifecycle. We diagnose where acquisition costs appear inflated, where conversion or retention falters, and quantify the impact of addressing each gap.
GTM Performance Benchmarking
We assess performance against peers and best-in-class operators across the metrics that matter most (e.g. CAC payback, NRR and LTV:CAC ratios). We identify where the business leads, where it lags, and which gaps offers the highest value improvement opportunities.
Transforming direct market signals into GTM conviction
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Our insights are grounded in first-hand engagement with customers, buyers and market experts, generating the actionable evidence that informs strategic decisions
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We apply structured, hypothesis-led problem solving to assess performance, evaluate options and define clear strategic recommendations
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Our senior GTM and product marketing operators take ownership of delivery, translating strategy into hand-on implementation
Ready to make portfolio decisions with confidence?
Contact us today to learn how Clear's buyer validated intelligence de-risks diligence and accelerates value creation across your portfolio.